Fibocom Appoints Lars Thyroff Managing Director in EMEA

Fibocom Wireless Inc. ("Fibocom") announce today that Lars Thyroff joins Fibocom as the new Managing Director of FIBOCOM Europe, Middle East and Africa. Thyroff will focus on a successful establishment of FIBOCOM's upcoming organization and business, aiming for long lasting partnerships with customers in the above mentioned regions.

Lars Thyroff is an industry veteran with more than 20 years' business acumen in the Telecommunication industries, foremost the M2M/IOT industries. Before joining Fibocom, Lars Thyroff headed Gemalto's global Automotive business as Vice President, providing secure communication products and solutions for the connected mobility world with leading OEMs. Before that, he was the Executive Vice President of EMEA, with proven success in EMEA's successful M2M deployment.  Prior to Gemalto's acquisition of Cinterion Wireless Modules, Lars held the position of Chief Marketing Officer of Gemalto.   

"Fibocom is in strong partnerships with leading technology providers, has an innovative portfolio and solid experience in deploying high volume projects for global blue chip companies," said Lars. "I'm glad to join the highly experienced and successful Fibocom team to build a strong organization contributing to high customer satisfaction and sustainable growth here in the EMEA region."

Tiger Ying, CEO of Fibocom, commented, "We are excited to have Lars on board. Lars' extensive experience in the M2M market will certainly bring Fibocom's EMEA footprint to a new level, allowing Fibocom to better serve our global customers."     


About Fibocom

Fibocom Wireless Inc., is a leading global provider of wireless modules for the Internet of Things (IoT). The company provides cellular communications modules of all technologies and LBS solutions that enable secure IoT applications globally across many verticals.  Fibocom's global sales channel, logistics, manufacturing and support allow enterprises to simplify operations, increase efficiency and create new business models. Since 1999, Fibocom has been delivering a trusted and secure environment in Telematics, wireless retail systems, metering and smart grids, security systems, routers and gateways, digital signage and mobile internet. Fibocom is based in Shenzhen, China with additional offices in the United States, Taiwan, India. 

Related links